If you do not think you have heard "Young Folks," you should think again. Listen to it if you think I am wrong. Or watch the music video to refresh your memory:
In the waning months of 2006 it was everywhere. In November the song was featured on the ABC show Grey's Anatomy, and it made scores of 2006 end-of-year best-of lists, even of the non-indie variety. As Pitchfork put it in naming the song #5 on its own best-tracks list,
In a year of The Long Tail-- when nobody didn't have a website (not even Ryan Adams), and music listening followed TV viewing and political wingnuttery into Big Bang-style fragmentation-- "Young Folks" belonged to everyone.With its retro-1990s break beat and its catchy but empty whistle riff, "Young Folks" was a perfectly sweet, semi-irono dance number to warm our autumns, and even winters. It was respectable ear candy to modestly rock our modest urban houseparties. It should have ended there.
And yet here we are in March, with SXSW just days away, and Peter Bjorn and John seem to be on the short list to be (in the lamentably accurate term) the "buzz band" that emerges from the festival as the New Voice of a Generation or some such.
For more on why this is deeply problematic, wait for my next entry.

12 comments:
Hey... thanks for emailing about your blog. How do you intend to stop them, exactly>?
Yes, I know, it's confusing... I'm getting to it... wait a couple more posts
OK, I like this.
Here's a slogan for you: "PBJ? More like Fluffernutters!" You can totally use that one without crediting me.
Where do we go with the pitchforks and torches?
MARKETING FOR THE BAND.
dude i can understand if you hate this band, but why must you make it such a big deal? alot of bands cut corners live, its alot of shit they have to do at once ya know. and besides, could you whistle that solo perfectly 60 to 80 days consecutivley?
great band cant see the point in this blog and your an idiot get a life
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